Product Description The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle plays financial king O’Hare, and beloved actress Betty White portrays Ted’s wise Grammy Norma. Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop). From Amazon.co.uk An animated rendition of Dr. Seuss's classic book about the threat of industrialization to nature, The Lorax opens in Thneedville--a town never depicted in the original book. Thneedville is an artificial place, made primarily from plastic. It sports inflatable trees, fast cars, and air quality so poor that the residents are forced to purchase bottled fresh air. In another new twist to the story, 12-year-old Ted (Zac Efron) discovers that his crush Audrey (Taylor Swift) wants nothing more than to see a long-extinct Truffula Tree, so he sets out to impress her by finding one. Since there are no real trees in Thneedville, Ted acts on the crazy stories of his grandmother (Betty White), venturing beyond the city's walls into the desolate wasteland to locate a mysterious creature called the Once-ler (Ed Helms). Here the story and animation begin to more closely follow the book. Ted discovers the grumpy recluse, who reluctantly begins to tell him a tale about a once-perfect landscape filled with beautiful Truffula Trees and cute frolicking animals--a landscape now decimated by one greedy young man's insatiable appetite for profit. The beauty and wonder of the Truffula forest and its creatures are right out of Dr. Seuss's illustrations. While the forest creatures may not be directly referred to as Brown Bar-ba-loots, Swomee-Swans, and Humming-Fish, the cute little bears, funny-looking ducks, and especially charming trio of singing fish are instantly recognizable. They serve, as they do in Dr. Seuss's book, to add just the right amount of humor and levity to what would otherwise be a pretty heavy-handed message from the Lorax (Danny DeVito) about environmental preservation. Ted's hormonal instincts to impress Audrey slowly begin to take a back seat to the plight of the lost trees and animals, and the Once-ler's assertion that "Unless someone like you cares a whole awful lot, nothing is going to get better" rings true by the end of the film. The abundance of original music is a nice and unexpected addition to the story, though why neither Efron nor Swift actually gets to sing is perplexing. (Ages 5 and older) Tami Horiuchi

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